What Issues Do You Face in Freelancing?
Get ready for freelancing strategies, hacks and tactics to help you skyrocket your success brought to you by Freelancer masterclass calm. You’re listening to freelancing school with your instructor Mike Volkin Yeah, welcome to another episode of Freelancer masterclass. Today we’re going to be discussing what issues do you face in freelancing? What are those main issues and I talked to a lot of freelancers, as you can imagine, all day and I will tell you the most common ones and then give you some tips on how to overcome those issues. The first main issue is that there are so many freelancers out there, how are you going to separate yourself from, quote, unquote, the herd? How are you going to be different than all the other writers out there? How are you going to be different than all the other marketers or designers out there? You know, there are major categories Which you can work in freelancing as I just named a few marketing and designing and writing. But how are you going to be different than those millions or hundreds of thousands of people within your category competing for the same business? Well, the first thing you have to do is you have to really niche down into who exactly you want to target in terms of an industry. And then what type of person you’re going after. This is called branding. It’s part of your branding package. So if you’re a writer that’s targeting, let’s say the health care industry, you want to have a brand, a website, all your texts that you’re using to exude your brand to be geared towards not only the healthcare industry, but the type of work you’ll be doing for them. Will you be doing? sticking with writing? Will you be doing copywriting for them? Will you be doing technical manuals? Will you be doing website communications, social media updates, what type of writing Do you specialize in? So the Being able to niche on a niche or even niche on a sub niche is important because it helps narrow down who your audience is, and also helps narrow down who you’re competing against.
So separating yourself from the herd is one
issue that a lot of freelancers face, and another one is getting the pay that you deserve. I see so many freelancers trying to compete and pay. And as soon as you get somebody on the phone, they ask you for your rate, you start stumbling, like Oh, man, I, I normally charge 50. But for you, I would do 40 an hour, you know, it’s like stop doing that. Getting the pay you deserve. Number One has to do with feeling confident in the value that you provide your client. And number two, it’s understanding that hourly rate isn’t really accurate in terms of the value of what the client gets. I tell this to clients all the time when they asked me my hourly rate. The first thing I say is, you know, hourly rate really doesn’t matter because you can hire someone else to do the same exact project and they could take three times as long as me to do it. So how do you justify an hour earlier? Right, plus the work quality might not be as good.
So what I like to do
is I like to to get a good clear scope of work and just bid out on that scope of work. And whatever time it takes me to do is is doesn’t really matter because there’s already a price is determined for completing that scope of work. But if you do charge hourly, and I understand some of you will want to for various reasons, maybe your industry or your niche requires you to, you have to understand that the pay that you deserve is the pay that you feel that you bring value to the client. To get that pay. You have to be confident in your hourly rate. Be sure to set an hourly rate where you know you will deliver great results. Don’t worry about if somebody overseas is charging $5 an hour or less or even half your rate.
It all really comes
down to the conversation you’re having with that prospect and how to deal with that discovery call and how to overcome objections, you know, really the first Step in minimizing that negotiation process between, you know, can you come down and another $10 an hour an hourly rate, you won’t have to deal with that. If you’re on the phone with the client or meeting the client in person, and you’re showing them the value that you can provide, the more value that you can show the less they’re going to care about your hourly rate because your prospect just wants this problem solved. Whatever problem you solve for them, whether it’s getting some writing done, or, or building out a marketing funnel or getting some marketing, collateral design, whatever the case, the more you can show that you’re the person that can do the job, the less you’re going to have to negotiate. So getting the pay that you deserve, whether it’s $5 an hour or $100 an hour all has to do with how you deal with minimizing the client’s problem and making sure that they can get a solution to their problem as fast as possible. So practice that. Practice overcoming any objections if you notice a pattern when you get clients on the phone or prospects on the phone That they asked you the same questions, just write those out and make sure you have a good clear answer
to those objections.
And another issue that I hear about a lot that freelancers face is getting anchor clients. Now they don’t refer to them as anchor clients, a lot of freelancers don’t even really know what an anchor client is. So let me tell you, an anchor client is someone that you can rely on, that’ll give you a 10 hours of work a week or more. an anchor client is someone who you can develop a long term relationship with. It’s tough in freelancing if you’re building a business, and you’re only getting one z, two z hourly projects here and there, because it’s hard to find a client, it’s actually many multiple times harder to find a new client than to keep an existing one. So you want to make sure you get some anchor clients. So make sure any online profile you have the website you have all exudes to long term work. You want to show the clients that you’re available for work and don’t say that if you really aren’t But if you’re looking for some anchor clients, make sure you update your websites and profiles to say that you’re available. Anchor clients are vital to the long term success of a freelancing career. Another common issue is getting a steady stream of clients. How do you get a steady stream of clients freelancing? It’s hard. And this all has to do with that first point I mentioned with branding. If you can brand yourself as someone who’s an expert in a particular niche or even a sub niche or even a sub niche of a niche,
then you will be well positioned
for longevity and freelancing. You just have to make sure to not give up too early.
This is what I tell my students
in Freelancer masterclass many freelancers many solopreneurs many consultants, they pick a lane they pick a niche and they start writing some content and then they don’t get any traction out of the first two or three pieces of college. And then they give up, you really have to stick with it. And I like to describe it as a rolling snowball downhill, you know, you’ll, It’ll take a while to form that initial snowball, and then rolling it downhill, you start to get a little bit of steam, the snowball will grow. And then it’ll start to grow on its own after keeps rolling downhill, right, and then you have this big snowball at the end. And really the last half, you didn’t have to do much because of all the work you did prior. It’s kind of the same way with with building content and building out your thought leadership in a particular niche. So stick with it for a little while. And the way you can do that is get a good content plan going and get a good networking plan going make sure you hit the certain amount of meetups in your area or networking events. And this is all has to go with planning and create a spreadsheet with a three month plan of everything you want to do and just stick with that spreadsheet and don’t give up too early. And the last point I’ll mention today in terms of issues that freelancers face, is taking control of your clients so you can work the hour that you want. We actually have an entire class on this on how to set standards with your your clients. It’s important when you’re setting the relationship, when you just signed an agreement with a client. In that initial call, you go over the scope of work. Part of that scope of work is expectations of communication.
Do not let your clients push you around, and they won’t
do this on purpose. It’s just the nature of their work. But many clients will expect responses on weekends On nights on evenings and if you respond immediately, you are giving into that you are becoming a slave to your phone, your laptop and work interruptions. Imagine having a client that expects a response in 10 minutes or they send question mark text to your phone. Where are you? Oh my gosh, I haven’t heard from you. That’s a terrible way to live. And it’s a terrible way to work. Okay, early in my career, I’ll admit I didn’t set those standards. So I gave clients my cell phone number and told That it was okay to text. And what’s the difference between a text and an email? I’ll tell you the main difference is that when you text somebody, you expect an immediate response. There are other terrible reasons why you should never text with a client. But that’s the main one. When a client text you and they don’t get an immediate response, something’s wrong, according to them. So do not get in the habit of texting with a client. Texting is not meant for a business relationship. Let me repeat that because if you get nothing out of this podcast episode,
it will be this.
Texting is not meant
for a business relationship. It just is not. You can’t log conversations. They expect responses fast. It’s difficult to find information on a text thread. Just don’t do it. So when you’re talking about taking control of your clients, the first rule is don’t text with them. The second one is when you’re setting expectations. Give them your office hours. Hey, after Five o’clock. I like to be with my family. I check out for the day, whatever the case, or after three o’clock or whatever hours you work, tell them your work hours. Tell them that hey, when you email me expect a response within one business day. business day is not a Saturday business day is not a Sunday. If you work on Saturdays and Sundays great, tell them what a business day is for you set those expectations. Okay, so I hope this
addressed some of the issues that you
might face in freelancing and how to mitigate that good luck. Thank you for joining us for freelancing school. Be sure to subscribe and get the latest updates on the show. Go to freelancing masterclass calm to become a master freelancer.