Want to know how to start a profitable freelance business but don’t know where to start? It’s actually easier than you think. In this blog, I will outline some of the tasks you need to do to get your freelance business in order.
Freelancing is a series of many processes. You can’t hit the jackpot right away. Being a successful freelancer takes a while. I’m a full-time freelancer, and I encourage everyone to be full-time freelancers as well. If you want to make your freelancing business a quick hit, here are some wisdom nuggets to help you:
Take it Easy
Don’t freak out if you’re going to be working for and by yourself. Lots of people do it, and it’s easily achievable. In the freelancing world, the internet is your best friend. As long as you have access to the internet, you can start looking for clients.
Get an Upwork Profile
Start your freelancing career by getting an Upwork profile. Upwork is a top freelancing platform where you can apply to jobs and get yourself noticed by hundreds of companies around the world. It’s essential to make your profile a standout from the sea of freelancers.
In Freelancer Masterclass, I discuss how to separate yourself from the competition. If you want to learn how to stand out from the crowd, go ahead and join Freelancer Masterclass.
Once you have an Upwork account, fill out your profile completely. Get a great picture, develop a great headline, and get positive feedback from your clients.
Create Social Media Accounts
Get connected with your friends and acquaintances in the social media and tell them that you are accepting freelance jobs. Word of caution: If you haven’t quit your job yet, don’t post anything on LinkedIn. If you do, your boss might see your posts, which could lead you to trouble.
You need to know how much you will charge and what services can you offer. There are ways to calculate your rate. The easiest way is taking your yearly salary and subtract three zeros. So, if your annual salary is $60,000, then you subtract three zeros, a rate of $60/hour is your ideal price.
The next question is, what will you do? Are you going to do design work? Are you going to be a graphic designer? A musician? Try to be as detailed as you can about the services that you can offer. With that, don’t just say, I’m going to do design work. But are you going to do Photoshop, trade show design, or logo design? Who’s your ideal customer? Who would you like to attract as your customer? Having a specific niche will help you attract the right client for your skills.
I know that many people hate networking. Honestly, I’m not a big fan of it either. But knowing how effective networking is for my business, I make it a goal to connect with 25 people on LinkedIn everyday. That should be your goal too! Once you identify who your ideal client is, you should search for them on LinkedIn and send a little connection request. You have to fill in that message for the connection request to make it meaningful. Don’t just click the connect button like crazy.
Update Your Social Media Post
Start posting content because once you make connections, your network will start seeing your content on their wall. Post across all social network short blogs, snippets, video, tips and tricks, and other content. I did “Tips of the Day” on my previous company’s social media page and it attracted a lot of traffic. Suddenly, my followers skyrocketed because of these tips. Well, nobody likes reading long blog posts on social media pages. People on-the-go have no time reading them. So, stick with “less is more” approach when posting content on social media.
Create a Partnership
Look for people who need your service based on your skillset. For instance, if you’re a Search Engine Optimization (SEO) specialist, people who are into building or editing websites might need your expertise. What you can do is search for website development companies and offer your service. That’s how you create partnerships, and you should provide them an excellent value to start a good relationship.
You should handpick people you want to work for. Choose those whose profession is almost the same as yours. Then write them a personal message. If you can find some commonality between you and your prospects, that’s better. You want to connect to them on a personal level and offer them something of value.
If you want to dip your toes in the freelance water, be ready to face many challenges. But there are many ways to get you started. Creating an online presence and building a network can help you find your first client. From there, don’t stop prospecting if you want to grow your freelancing career.