Want to know how to start a profitable freelance business but don’t know where to start? It’s actually easier than you think. In this blog, I will outline some of the tasks you need to do to get your freelance business in order.
Freelancing is a series of many processes. You can’t hit the jackpot right away. Being a successful freelancer takes a while. I’m a full-time freelancer, and I encourage everyone to be full-time freelancers as well. If you want to make your freelancing business a quick hit, here are some wisdom nuggets to help you:
Take it Easy
Don’t freak out if you’re going to be working for and by yourself. Lots of people do it, and it’s easily achievable. In the freelancing world, the internet is your best friend. As long as you have access to the internet, you can start looking for clients.
Get an Upwork Profile
Start your freelancing career by getting an Upwork profile. Upwork is a top freelancing platform where you can apply to jobs and get yourself noticed by hundreds of companies around the world. It’s essential to make your profile a standout from the sea of freelancers.
In Freelancer Masterclass, I discuss how to separate yourself from the competition. If you want to learn how to stand out from the crowd, go ahead and join Freelancer Masterclass.
Once you have an Upwork account, fill out your profile completely. Get a great picture, develop a great headline, and get positive feedback from your clients.
Create Social Media Accounts
Get connected with your friends and acquaintances in the social media and tell them that you are accepting freelance jobs. Word of caution: If you haven’t quit your job yet, don’t post anything on LinkedIn. If you do, your boss might see your posts, which could lead you to trouble.
You need to know how much you will charge and what services can you offer. There are ways to calculate your rate. The easiest way is taking your yearly salary and subtract three zeros. So, if your annual salary is $60,000, then you subtract three zeros, a rate of $60/hour is your ideal price.
The next question is, what will you do? Are you going to do design work? Are you going to be a graphic designer? A musician? Try to be as detailed as you can about the services that you can offer. With that, don’t just say, I’m going to do design work. But are you going to do Photoshop, trade show design, or logo design? Who’s your ideal customer? Who would you like to attract as your customer? Having a specific niche will help you attract the right client for your skills.
I know that many people hate networking. Honestly, I’m not a big fan of it either. But knowing how effective networking is for my business, I make it a goal to connect with 25 people on LinkedIn everyday. That should be your goal too! Once you identify who your ideal client is, you should search for them on LinkedIn and send a little connection request. You have to fill in that message for the connection request to make it meaningful. Don’t just click the connect button like crazy.
Update Your Social Media Post
Start posting content because once you make connections, your network will start seeing your content on their wall. Post across all social network short blogs, snippets, video, tips and tricks, and other content. I did “Tips of the Day” on my previous company’s social media page and it attracted a lot of traffic. Suddenly, my followers skyrocketed because of these tips. Well, nobody likes reading long blog posts on social media pages. People on-the-go have no time reading them. So, stick with “less is more” approach when posting content on social media.
Create a Partnership
Look for people who need your service based on your skillset. For instance, if you’re a Search Engine Optimization (SEO) specialist, people who are into building or editing websites might need your expertise. What you can do is search for website development companies and offer your service. That’s how you create partnerships, and you should provide them an excellent value to start a good relationship.
You should handpick people you want to work for. Choose those whose profession is almost the same as yours. Then write them a personal message. If you can find some commonality between you and your prospects, that’s better. You want to connect to them on a personal level and offer them something of value.
If you want to dip your toes in the freelance water, be ready to face many challenges. But there are many ways to get you started. Creating an online presence and building a network can help you find your first client. From there, don’t stop prospecting if you want to grow your freelancing career.
Get ready for freelancing strategies, hacks and tactics to help you skyrocket your success. Brought to you by Freelancer masterclass.com you’re listening to freelancing school with your instructor Mike Volkin.
Hello and welcome. I am Mike Vulcan, lead instructor of Freelancer masterclass and today’s topic, we’re going to discuss how to start a profitable freelance business in three days or less. Yes, it is possible. A lot of my prior content talks about how to implement something and some of it may take a long time to do because I am a full time Freelancer and I am highly encouraging all of you to be full time freelancers as well. But sometimes you just want a quick hit. So that’s what this is about. And if you’re already a current Freelancer and you don’t do any of these, you should absolutely do it. So let’s go ahead and talk about how to really get started. Become a freelancer and Three days or less, first of all, take it easy. All right, don’t freak out, you’re going to be working for yourself. Lots of people do it and it’s easily achievable. Especially in today’s connected world of social network and instant gratification with emails in real time communication, it’s actually quite easy to do and to get your first couple of clients. If you’re just dipping your toes in the freelance water, just start off by getting an Upwork profile Upwork is a is a top freelancing platform where clients come to you the only thing you have to do is separate yourself from the competition which I’ll show you how to do well I already have many times over and over again on on various pieces of content but at the master class we definitely teach that so go ahead and join Freelancer masterclass comm and become a student. First thing you have to do when you get an Upwork profile is fill out your profile completely. And by the way, that’s upwork.com fill out your profile completely, get a great picture, develop a great headline and get feedback. Okay, so when I say get feedback, I mean Don’t just go to your friends and family they’re gonna be like, oh, everything looks great Little Timmy Good job, you know, they’re just gonna pander to you. Or if your name is not tell me anything. But honestly get feedback post the social network, especially LinkedIn, maybe some business acquaintances you have. And I just a forewarning if you don’t, if you haven’t quit your job or anything you want to. Don’t be posting it to LinkedIn where you’re connected to your boss or a co worker who might tell on you, I’ve actually had that issue before from a freelancer who didn’t realize what they were doing when they post to LinkedIn. Oops, anyway, you can announce it on social media, especially LinkedIn, that you’re accepting part time freelance work, and the only thing you have to do now is get the details and what exactly you’re going to be doing. How much will you charge? What are you going to do? And who will you target so how much you will charge? Well, if you’re working full time, right now, it’s there’s several ways to calculate that and the easiest way is just to subtract three zeros. So take your yearly salary, let’s say it’s six. $60,000 a year, and then subtract three zeros. That’s 60. Okay, so it’s $60 an hour is what you should charge us the general rule of thumb. What will you do? So we’re going to do design work. Are you going to be a graphic designer? You’re going to be a musician? Are you going to write songs for people? Are you going to do search engine optimization? what exactly you’re going to do? And try to get as detailed as you can. With that, don’t just say, I’m going to do design work. Well, are you going to do Photoshop design? Well, are you gonna do tradeshow design? You’re gonna do logo design. Are you going to do animation? Like what what exactly you’re going to do? And then who will you target? Who’s your ideal customer? Who would you like to attract as your customer? Is it a particular industry is a particular position that somebody has within a company, you got to get all those details down? And really the next step, once you have an upward profile, it’s almost like you’re you don’t need to build a website at this point. You will eventually. But don’t worry. In terms of networking. Don’t worry if you don’t like to network in person. I, for one, I’m not a big fan of it. I don’t hate it like I know some people that absolutely hate it, and just won’t touch it with a 10 foot pole. They don’t want to go out in public. whatever your preference is, there’s lots of ways to connect with people online, you can join some Facebook groups, LinkedIn has groups, I would personally make it a goal to find and connect with 25 people a day on LinkedIn, that should be your goal. Once you identify who your ideal client is, you should search for them on LinkedIn and send a little connection request, you have to fill in that message for the connection request. To really make it a meaningful connection. Don’t just click the connect button like a lazy ass, okay, I want you to click Connect. Hey, so and so. I’m a freelancer. Now, just wanted to know I just wanted to find out a little bit more about you and, and help see how I can help given my skill sets, you know, something short and sweet. And then I want you to start posting content because once you make these connections, you’re going to start seeing your content on their wall once they’re connected to you. So posts across all social network any tips didn’t be theirs. These long blog articles you can do little tips of the day or something I did that for a
company I was working with it wasn’t a freelancer, but it was a company I owned. And my social network exploded once I just did a tip of the day, it was in regards to military basic training. I just posted a tip of the day and there’s all of a sudden my followers just started skyrocketing because the people don’t want to read long form blog posts after long form blog posts, they don’t have time, they just want to read a little snippet. You know, that’s the reason why Twitter grew so fast is because they’re just little snippets of information. And then also, go ahead and partner with people you might think, well, Mike, I’ve never created a partnership before. Don’t worry about it. You don’t have to just find people you can partner with what you want to do is let’s just say that you’re a search engine optimization specialist, right? Who needs that? Well, people building websites or editing websites that people have an online presence. So what you want to do is go to website development company and say listen, hey, I think we can do some great work. I’m looking to attract people who need SEO And likewise, they may need some website edit work, I’ll be happy to refer you to all my projects if you want to refer anybody that you have as clients coming in that might need SEO work. So once you’re done building your websites, you can tell them hey, listen, I know this SEO expert who can now get you found on Google, boom, you got yourself a relationship there. That’s that’s how you create partnerships, and you should offer them a good value to start a good relationship. Well, why is that? Well, you shouldn’t be discounting your services forever. But a good initial project to make sure there’s a good communication working relationship is great. Plus, people who own agencies in web development agencies, marketing agencies, like myself, all the time every single day get hit up with what I like to call spam messages because it’s like cookie cutter emails that are sent to thousands of people have absolutely no personalization to them. So you should handpick these. Don’t do a cold email blast. Don’t buy an email list. handpick these and write a personal message. Find something on the website in common about find them on LinkedIn, find something maybe there’s some commonality maybe a school that you went to that you’ve been you’ve visited their campus before. Maybe they, you know graduated from the same school, maybe they worked in the same area that you did whatever. You want to connect to them on a personal level and offer them something of value. Maybe Hey, first project for free first project 50% off just to see if we work well together. And, yeah, I mean, just really get yourself an upper profile, determine what you want to do network, post some content and partner and you should be all set to have a good working Freelancer career that will get you. I’m almost guaranteeing you if you do this, you will get more money doing this than you will working at your full time job. Good luck.
Thank you for joining us for freelancing school. Be sure to subscribe to get the latest updates on the show. Go to freelancing Master class.com to become a master freelancer.