So your freelance career is starting to take off but now you have a problem…how do you scale it? In this episode, Mike Volkin gives you expert advice for launching your own freelance career so you can scale it to be a full-time freelancer and live the life you deserve.
Expert Advice for Launching Your Own Freelance Career
Hi, I’m Mike Volkin, lead instructor of Freelancer masterclass. And today we’re gonna be discussing expert advice for launching your own freelancing career. This is specifically designed for freelancers who want to become full time or people who have heard about freelancing and haven’t really taken the dive the plunge yet to quit their job and even do it’s, you know, part-time as what’s called a side hustle. So in today’s podcast, we will discuss some of the ways that you can easily get started freelancing and if you’re already freelancing easily Get started making some more money, freelancing. So the first thing I want to mention is, as a freelancer some months will be better than others. Some months are crappy, and some months are fantastic. You just have to understand that so you don’t stress yourself out and give yourself anxiety. That’s actually one of the main reasons why most freelancers aren’t full time is because they just don’t like the up and down they like the security blanket of a nice cushy salary job and when you get that nice cushy salary job, you will just be in with the masses, the 97% who just you know, go through life working for somebody else and if that’s, you know what you like to do if you like earning money for somebody else and taking a little small tiny piece of the pie along the way and you know, at the end of the year, your life you can look back on your ability to make money for somebody else. Hey, that is your thing. By all means that makes you happy. Great. Go ahead and do it. That is definitely not me or many the other entrepreneurs out there, they want to make money for themselves. It’s self-fulfilling. So just understand that some months will be better than others. And that’s just part of the game you play. There are advantages and disadvantages to working for yourself. I don’t need to dwell on this. I’ve given multiple podcasts and YouTube videos on both the advantages and disadvantages, but just know that you know, some of the advantages include the flexibility to work when you want and how you want right and whatever out you know, if it’s Saturday and you want to work or if it’s Thursday, and you don’t want to work Whatever the case, you can do that now, you know, obviously you don’t have a commute, you can have your own dress code, whatever you want to do the disadvantages is that a consistent paycheck goes away. Granted, the ability to make more money vastly exceeds, you know, getting a salary job somewhere. But you know, more disadvantages are, you know, working for yourself. You don’t have benefits. I mean, you could get it on your own but your employer doesn’t pay for it. You don’t have that office collaboration and that camaraderie if you like that. You don’t have an office politics if you like that. So you know what, there are some disadvantages as well to working for yourself. And also being a freelancer. I’ve said this before is the absolute best job in the world. But you do have to treat it like a business. So you have to set your goals you have to monitor your goals. You have to celebrate your goals. I even know someone who punishes themselves for not making their goals, right. This guy literally burns a sea note $100 bill right in front of his audience, his social media audience, he has a considerable amount of followers. If he doesn’t make his goals he gets live on TV and burns $100 bill now, I wouldn’t recommend that I’d Burt you know, I wouldn’t burn $1 bill or even 100 I would prefer to give it to a charity or something. But hey, that’s his method and that just motivates him for having a good month, next time.
Now, moving on. So those are some of the things you must understand when being a freelancer. So the other thing you have to do if you want to be a freelancer is understand your passion and your niche. This is huge. So ask yourself and really dwell on this and give you give it some time and pull out a scrap piece of paper and just get in an empty room and just think, what do you like to do answer that question. What do you like to do? What do you truly like to do? Not what you’re trying to do? Not what you’ve been told to do by bosses in the past not a project that a boss gave you in the past that you particularly like, but what do you really like to do? What are you passionate about? What gets you up in the morning? What do you think about as you go to bed at night? That’s important. And then who do you serve best? Maybe you don’t work best with small businesses, maybe you don’t work best with large businesses, maybe you don’t work best with micro managers, maybe you don’t work best with. I don’t know people under 20 or people over 60 whoever it may be. Draw out that persona of who you like to serve best. So now you know what you like to do and who you’d like to serve. You just got to put those pieces together. And then really just think about, you know, what could you be doing to not make you feel like you’re working. So three questions here. What do you like to do? Who do you serve best? And what could you be doing to not make you feel like you’re working? Like literally if somebody if one of your customers or clients called you on a Saturday and said I needed your help, like what would that help be that you wouldn’t say oh man now I got to work on a Saturday Let’s be like yeah, let’s do it. Let’s knock this out. Let’s tackle it. So that’s important. So now you know your niche, your passion, the goods and Bad’s of working for yourself as a freelancer. Now, where do you find work online? I’ve done tons of videos on this I’ll just recap number one freelancing platforms like up work. Number two social networking sites like LinkedIn. Number three, job listing sites like we work remotely or Angel list or remote co there are tons of job posting sites for remote work, and then you can create your own work through direct response funnels. One of the best ways to create work you pick you position yourself as an expert, you create the ads that drives traffic into a landing page that solves the problem that those people are having. And there’s your lead. That’s a direct response funnel just Google it. If not go to Freelancer masterclass and become a client or customer, student, whatever you want to call it. Okay. We have a whole class on direct response funnels. So those are your high ticket clients, those are the clients, you can easily get 510 thousand dollars a month for if you create a good direct response funnel. Another way to find work online is affiliate programs, cold emails, you can always get work from if, you know if you’re not spamming people. Those are online ways and the offline ways to get work tons of offline ways. You can tap into your personal network, certainly, you know, 50 people you can email, even if it’s just 10 if you know 10 people, you can email saying hey, do you or anybody you know, have work related to marketing or design work, you know, just to let you know I’m available. I don’t recommend working with your personal network. But if you’re just getting started, that might be an easy low hanging fruit for you. If you’re that type of person, I have a personal
rule to not work with friends or family for money, at least. Events, attendance, attending events, getting a booth at events, which could be expensive, but worth it if you have a very targeted niche ways to find work offline speaking events, strategic partnerships. So those are strategic partnerships are people that sell to the same people that you would hold as a client, but they don’t offer the same services. So let’s say I’m a marketer, right? And if I go to a designer, and I say, Hey, listen, do you guys work with people who do you work with people in the pet industry, I specialize in the pet industry, you know, whatever it is, so you have that commonality, but you’re not competing with each other. Those are strategic partnerships. Those people usually have customers ready for you right now. Like prior customers or existing customers that could use your work. Those are great if you could really sit down and think about who would be a strategic partnership. That would be you can drive in an entire business on that and make tons of money, offline work getting published in niche magazines and newspapers, you know, being an expert. And that also goes with getting earned media like through websites like Haro, which stands for help a reporter out calm. Trent granted that’s online, but it’s it’s offline too. So look at what opportunities are available at Haro. And then you can host your own local workshop. Just go to meetup, calm and host your own workshop. And then, of course, there’s always cold calling not for everybody. But you know what, it still works and I don’t mean those robotic calls, can’t stand those things. If I find out that you did a robotic phone call to masses of people and I will boot you out of Freelancer masterclass faster than I could send the email that says you’ve been booted. But those are some great ways to find clients offline. We discussed ways to find clients online and then help you determine what are the great things and not so great things to being a freelancer and then how to establish your passion and your niche. So I hope this was a very helpful podcast for you because it was chock full of good information. Good luck out there.